Follow on social:

Hero header placeholder

Extraordinary brands
are our ordinary

Creating the extraordinary

Born Ugly is an independent, international brand design agency. We see the potential for extraordinary in every challenge. We create brands that change perceptions, touch hearts and minds, and make impact you can feel.

Work & Insight

We work with the brave, be they big or small


Born Ugly Bags a Bronze

Born Ugly wins bronze for Identity Design at the 2021 Drum Roses Awards.

Elmwood Leeds becomes ‘Born Ugly’

We have today re-launched as ‘Born Ugly’. Once the founding studio of Elmwood – the world’s most effective brand design agency – our rebrand follows our demerger from the Elmwood Group.

Let’s create something

Find out how we can help you break through and do the unexpected.