Looking for logo design inspiration? Then you’ll want to learn from the finest examples of the craft. And to help you out, we’ve compiled this list of the best logos of all time, arranged alphabetically. We’ve also roped in some of today’s leading design voices to explain why they work so well.
From the Apple logo’s elegant simplicity to FedEx’s ingenious use of negative space, these logos are all memorable, meaningful and built to last. Some date back over a century, others emerged from specific cultural movements, but all deserve to be studied. If you’re starting to learn how to design a logo, you could hardly ask for a better place
to start.
Playboy
The Playboy bunny logo, created in 1953 by Art Paul, demonstrates how visual cleverness can create lasting recognition. “It was born from a clever bit of visual wordplay,” explains Ryan Spence, senior creative at Born Ugly. “The rabbit has long symbolised playfulness and fertility, and paired with a tuxedo bow tie, hinted at a certain urbane and luxurious mischief. Simple, witty and instantly recognisable, it could be sketched from memory, and it was, by giggling schoolkids everywhere.”
From the viewpoint of 2025, however, it’s a complicated legacy. “Behind that elegance was a business built on objectifying women, presented through a narrow, idealised lens for a largely male gaze,” notes Ryan. “Today, in a post-Hefner era, and as conversations around gender and power have evolved, it’s an interesting exercise to detach the mark from the brand.“
Ryan Spence - 25/09/25