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07 July 2023

Two creative game-changers join the Born Ugly team

We’re excited to welcome two new members to our team. The new hires are part of our strategy to grow our capabilities in the area of strategic creative problem-solving and deliver category defining work for our clients worldwide.

We welcome Amy Dennis as Client Director to our growing Client Services team. With a proven track record in building strong client relationships and driving business growth, Amy will bring her big agency experience to Born Ugly’s list of global clients, as well as help expand Born Ugly’s client roster. In her previous roles at JKR and Big Fish, Amy worked on global brands including Knorr, NHS, Charlie Bigham’s and KIND, as well as a range of brands within the global MARS portfolio, including M&M’s.

In addition, Ethan Wainwright joins Born Ugly as Senior Manager, Provocation & Creative Strategist. He brings with him a wealth of experience in campaign and creative strategy, further expanding Born Ugly’s already strong strategic capability. As part of the Provocation team – whose core mission is to challenge the status quo to change the game – Ethan will be instrumental in pushing the boundaries for clients and solving business challenges creatively.

Ethan joins us from Finn where he was a Creative Strategist, creating campaign and creative strategies rooted in human-centered big ideas for challenger clients such as SMOL, Jason’s Sourdough, and TCC Global.

The addition of Amy and Ethan to Born Ugly’s team is part of its growing reputation for delivering category-defining work through game-changing creative problem-solving for businesses and brands that share its challenger mindset.

“I’m really excited to welcome Ethan and Amy to our team of creative change agents and provocateurs,” said Wander Bruijel, Senior Partner at Born Ugly. “They are the first of several new additions to the team that will help us to make a big ugly dent in the universe. At Born Ugly we punch well above our weight, delivering world-class category defining strategic, creative and client services for businesses and brands that want to shake things up. Amy and Ethan share that attitude and their energy is already making its mark on the team and our clients.”

Ethan added: “As a strategist I’m naturally curious and always looking for new challenges, and Born Ugly presented the perfect environment for this. The agency’s stellar reputation in brand transformation made it an obvious fit for me, and I look forward to helping the team evolve its existing creative strategy proposition.”

Amy said: “I believe that creativity can change the world. After witnessing the extraordinary impact Born Ugly makes, I was inspired to join the team on a permanent basis. The diverse client set means that brand titans can learn from challengers and vice versa across a whole host of industries. I’m partially deaf and the pro-bono inclusion work the team does is a testament to their core beliefs, I feel privileged to be involved.”

Ethan Wainwright Amy Dennis