Having redefined the codes of the cider category with Somersby once before, it was time to do it again. Following rapid growth since its rebrand in 2016, Somersby was fast becoming a victim of its own success as it expanded into new markets and its portfolio continued to grow.
With competition catching and the prolific rise in new flavours, Somersby needed to reinvent itself to improve navigation of its portfolio, drive a more consistent and relevant brand story in market, and become recognisable in the blink of an eye.
The Impact
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