LHV Bank
The Challenge
Grow awareness and meaning of LHV Bank’s brand across the UK, and win 40,000 customers.
The Ugly Truth
Nobody knows who LHV are in the UK. They don’t even know that they are a bank – let alone a bank with a difference.
Solution
LHV are not for everyone. An insight-driven point of view that created new space in the UK banking category, building a brand with the potential to grow and live in the real world.
The Living Proof
From brief to brand story and campaign launch in 11 weeks! Cutting through commuter journeys.
The Big Idea
LHV Bank is not for everyone
Bank with ambition
From cliches to confusion, entertainment to over-familiarity, the UK Banking Category is dominated by performative behaviour that works for banks, rather than the customers they serve. LHV’s audience are serious about their money and want a bank that makes their money work harder, without the show.
Play
An instantly recognisable tone of voice that’s clear, rational and free from unnecessary noise. By reflecting the audience’s values rather than trying to entertain them, the platform positions LHV as the bank for people who approach money with practicality, common sense and seriousness.
Positioned across
commuter journeys
A campaign targeting LHV’s audience of big thinkers on their commute to work. Spanning across sites in the north-west including commuter hotspots in Manchester and Liverpool.
