Yoto
The Challenge
To transform Yoto’s packaging into its strongest first impression, closing the gap between curiosity and conversion at shelf.
The Ugly Truth
Yoto were revolutioneers of a product ahead of the curve, but their unboxing experience and global readiness wasn’t keeping up.
Solution
Ooeee. Wahoo. Ta-da! A first-sight-to-first-play experience that makes screen-free listening feel like the choice families desire to make. Limitless for kids, reassuring for grown-ups.
The Living Proof
The first packaging system built to match Yoto’s ambition. Launched from the audioverse in September 2026.
A new generation of Yoto, inside and out
Launched in 2017, Yoto were the revolutioneers of screen-free audio-based play, but their unboxing experience was still carrying some cues from their start-up beginnings.
Yoto had transformed the way families experienced audio. Its packaging needed to become every bit as innovative, intuitive and as joyful as the product itself – earning attention on shelf and making the magic begin long before the first story played.
As a brand that champions kids in control, wonder led the way. Every interaction across the 360° unboxing journey was designed through a child’s eyes. More curiosity. More imagination. More delight.
Hidden details and playful interactions turn every twist, lift and sticker into something worth smiling about. Every moment is designed to feel age-appropriate without ever feeling age-limited.
The story extended beyond play. Yoto became the companion for everyday family moments. At home for bedtimes, morning play and rainy afternoons (Player) and on the go on long journeys or outdoor adventures (Mini). Each piece of packaging became a storyteller for the product’s unique role, whilst always remaining distinctly Yoto.
