Expanding Eve’s Portfolio
Following on from our successful re-design of the core Eve brand for Carlsberg, we were tasked with designing a new packaging range for Eve Secco – a premium, sparkling beverage crafted for sociable, on-the-go moments. The objective: create a design that feels effortlessly sophisticated, while remaining true to Eve’s playful spirit.
This launch marked an exciting build for the brand, stretching Eve into a new category with the introduction of a ready-to-drink (RTD) alcoholic sparkling beverage. With a fresh proposition and format, it was an opportunity to evolve the Eve brand world, while staying true to its essence.
Building on the strong visual foundation of the core Eve identity, the Secco design retains key brand assets such as the distinctive logo, bird icon and typographic style, ensuring instant recognition and cohesion across the portfolio. As Eve entered this new category, we carefully balanced the use of distinctive brand assets with familiar category codes – ensuring the product felt recognisably Eve, while also helping consumers intuitively understand its positioning within the sparkling RTD space.
To elevate the look and signal the Secco Range’s premium positioning, we introduced a fresh layer of visual storytelling through contemporary fruit illustrations – each one carefully crafted in-house to bring personality, flavour, and a feeling of quality. To further reinforce the Prosecco-style character of the drink, the illustrations are infused with delicate bubble details, helping to visually communicate the light, fizzy refreshment inside the can.
In addition, we created a refined ‘Secco’ sub-range word mark, and introduced a bold new brand asset unique to the Secco range: a silhouette of a champagne glass. Elegant and minimal, this element provides a strong visual cue connecting Eve Secco to the world of sparkling wine and celebration. The refined sleek can format dials up this feeling of an elevated on-the-go moment even further.
The result is a packaging system that feels premium yet playful, refined yet relaxed – perfectly aligned with the lifestyle of the Eve consumer. Eve Secco is more than just a new range for Eve. It’s a bold and thoughtful expansion of the brand’s identity, designed to turn heads on the shelf and elevate the everyday moment.
