Brand and Retail
Launch campaigns
Cluck the system
The Insight:
It’s in us all to take on the system in our own way and our small acts of rebellion can add up to make a big difference.
The reason to believe:
VFC are a small independent business taking on big food to make a positive impact in the world. Sure it’s only nuggets today but tomorrow all food will be made this way.
Retail Launch
Campaign
Following the success of the D2C launch, VFC achieved listings in multiple retailers beginning with Tesco and supported with a retail launch campaign building on the success of…
Small acts of rebellion…
The Impact
From a small D2C business into a multi-market, multi retail outlet and the ‘Unilever’ of vegan food.
“Born Ugly pushed us out of our comfort zone in the best way, creating something that cuts through the noise of the vegan market, and delivers our powerful message while appealing to a mainstream audience. Their process and vision highlighted opportunities far beyond our original brief and they continue to inspire us.”
Matthew Glover
Managing Director of Veg Capital and Co-Founder of Veganuary
