MitoQ Brand Campaign
Let your limits chase you
We were asked to create a design for a food truck that
would take VFC on the road and build brand awareness
and spread the message of a positive food rebellion.
We put forward an alternative proposal.
Not to design a food truck, but instead
to create a food experience from the
road to the stomach…
The Strategy:
Our audience are driven forward by the need to be the best they can be.When they’re at their best they can participate fully in their lives, the lives of their family members and their communities – now and in the future.
They want to do it all, but at times there’s a gap. Our consumers felt held back by limits and fundamentally an unseen and unknown limit that’s within all of us, cell stress. However, with MitoQ we’re able to transcend our limits with more energy, take charge and live life on our terms. Whilst keeping ahead can sound overwhelming, in reality, all you need to do is ‘Start Small…’ , which brings together MitoQ’s vision, its product truth of improving people’s health one cell at a time, and the notion that everything, from life itself to the whole universe started small.
The Campaign Idea:
Let your limits chase you
Purposefully called ‘Limit Less’, the campaign encourages people to take a more realistic view of their limitations by becoming aware of them and actively taking small steps to address them at a cellular level and tackling the root causes of cell stress.
Pop up Experience
A physical experience, encompassing three pop-up hubs inspired by our MitoQ molecule shape. Within these hubs, the user is taken on an experiential journey immersed in video and sound, providing a limitless sense of freedom. Linked directly back to empowerment, the user sees that when they’re at their optimal physical, spiritual, and mental levels, they’re empowered to pursue and fulfil their purpose, no matter how big or small it is.
The impact
MitoQ’s most successful brand equity campaign yet:
432%
increase in engagement post launch
30%
improvement in subscriber churn
74%
increase in average engagement
“The campaign has enabled us to engage a wider audience on a more human level, drive more traffic to the MitoQ website, and educate more people on the benefit of our propriety tech, so that we can have more conversations around this unseen and unknown limit that’s within all of us, cell stress.”
John Marshall
CMO, MitoQ
