Food Truck Experience
The Coop D’etat
We were asked to create a design for a food truck that would take VFC on the road and build brand awareness and spread the message of a positive food rebellion.
We put forward an alternative proposal. Not to design a food truck, but instead to create a food experience from the road to the stomach…
The Impact
“I need to go back and rethink my menu to reflect the experience
you are creating.”
Adam Lyons
Co-Founder of VFC and Head Chef
“Born Ugly pushed us out of our comfort zone in the best way, creating something that cuts through the noise of the vegan market, and delivers our powerful message while appealing to a mainstream audience. Their process and vision highlighted opportunities far beyond our original brief and they continue to inspire us.”
Matthew Glover
Managing Director of Veg Capital and Co-Founder of Veganuary
