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Packaging Design Agency

Packaging is ‘brand in hand’. It’s the first and the last point of sensory contact with your brand.

At Born Ugly we develop brands that live beyond the packaging, to create experiences consumers can see, hear and feel. We see the opportunity for extraordinary in every challenge and drive towards impact that people can feel.

With over 40 years of experience in retail and consumer brands we have the expertise to design and create iconic packaging that delivers commercial value and reduces its impact on the environment.


DBA Design Effectiveness Awards


Continents explored


Years’ experience

We work with the brave, be they big or small

We Are Award Winning

At Born Ugly we create award-winning packaging that challenges convention and stands out on shelves, and in minds. From elevating existing brands to launching new products and services, we design packaging that positively agitates, and affects conscious and unconscious consumer choices.

Best visual identity from the food and beverage sector

2020 Transform Awards Europe

Bronze Award for Wicked Kitchen & Tesco

2019 DBA Design Effectiveness Awards

Extraordinary is our ordinary

Our name is born from a fundamental truth that even the very best of ideas start ‘ugly’. Whether they help start a fledgling business or help a brand leader stretch their advantage. They all start raw, uncrafted and lacking validation. More than this, the process of design itself is ugly. It is not a sausage machine. It is a process driven by tension that pushes boundaries and delivers extraordinary impact.

It is a process that is in our blood. Born more than forty years ago, we have always believed that ugly fights harder. Ugly has somewhere to go. It feeds bravery and endeavour. Ugly isn’t scared to embrace dangerous creative that has the power to disrupt and break through. With conviction, ugly redefines the status quo and creates something truly remarkable.

Discover the power of Ugly.

Give us a challenge

Packaging Design FAQs

What Is Packaging Design?

Packaging design is the perfect blend of style and substance, transforming a touch point into unique brand experiences. Packaging design makes the ordinary into an iconic brand-in-the-hand experience to make a crucial touch point that communicates brand values and attracts consumers.

What Does A Packaging Design Specialist Do?

As packaging design specialists, we bring our experience in non-conscious biomotive triggers to develop packaging that pops, picks and sticks. This means our work stands out, helps people to select it and gets them to fall in love with it.

A selection of the great work we’ve done

Let’s create something

Find out how we can help you break through and do the unexpected.