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Packaging Design Agency


At Born Ugly we develop brands that live beyond the packaging, to create experiences consumers can see, hear and feel. We see the opportunity for extraordinary in every challenge and drive towards impact that people can feel.

With over 40 years of experience in retail and consumer brands we have the expertise to create iconic packaging that delivers commercial value and reduces its impact on the environment.


DBA Design Effectiveness Awards


Continents explored


Years’ experience

We work with the brave, be they big or small

We Are Award Winning

At Born Ugly we create award-winning packaging that challenges convention and stands out on shelves, and in minds. From elevating existing brands to launching new products and services, we design packaging that positively agitates, and affects conscious and unconscious consumer choices.

Best visual identity from the food and beverage sector

2020 Transform Awards Europe

Bronze Award for Wicked Kitchen & Tesco

2019 DBA Design Effectiveness Awards

Extraordinary is our ordinary

Our name is born from a fundamental truth that even the very best of ideas start ‘ugly’. Whether they help start a fledgling business or help a brand leader stretch their advantage. They all start raw, uncrafted and lacking validation. More than this, the process of design itself is ugly. It is not a sausage machine. It is a process driven by tension that pushes boundaries and delivers extraordinary impact.

It is a process that is in our blood. Born more than forty years ago, we have always believed that ugly fights harder. Ugly has somewhere to go. It feeds bravery and endeavour. Ugly isn’t scared to embrace dangerous creative that has the power to disrupt and break through. With conviction, ugly redefines the status quo and creates something truly remarkable.

Discover the power of Ugly.

Send us a message

A selection of the great work we’ve done

Let’s create something

Find out how we can help you break through and do the unexpected.